If you’ve been anywhere near Penn State Behrend (or any Penn State campus across Pennsylvania) recently, you’ve probably noticed there is a new brand initiative — “Penn State Lives Here.”

The initiative was publicly introduced with a two-minute video during halftime of the Michigan game on Saturday, October 12, in Beaver Stadium on the University Park campus.

The theme made its appearance at Penn State Behrend yesterday:

* Ten students and the Penn State lion unfurled a twenty-foot banner that now hangs off the balcony at John M. Lilley Library.  (Thank you, Mother Nature, for providing picture-perfect outdoor-event weather!)

* Twenty lawn signs popped up all around campus.

* “Penn State Lives Here” doorhangers were hung on throughout the residence halls.

* “Penn State Lives Here” buttons, vinyl window clings and paw print cookies (delish!) were distributed at lunchtime at Bruno’s, where the campaign video was aired for students, staff, and faculty.

Clearly, Penn State lives here at Behrend.

So, what does it all mean? What is our branding message about?

Here is an explanation, from the folks who created it:

“Penn Staters are not only high academic achievers, they’re doers. They are nurtured by a culture that encourages setting lofty goals and investing the effort to achieve them. They are molded in an environment that values success, teamwork, and service to others—and graduate intent upon living purposeful, inspired lives. All universities talk about producing leaders, but ask employers where they go to find individuals who inspire others, know the value of hard work, and lead by example. They find them at Penn State.”

Excellence. Innovation. Passion. Collaboration.

These are the things that live at Penn State.

Watch the video here and see for yourself.