By Heather Cass
Publications Manager, Office of Strategic Communications, Penn State Behrend
Student enrolled in the Black School of Business’ new C3W Leadership Program, recently spent an evening learning about networking, then practicing it with some of the Erie area’s most prominent female business and government leaders, including Erie County Executive Kathy Dahlkemper.
The C3W Leadership Program is a co-curricular certificate that female students can complete over one to two years to prepare for leadership in academic, business, and social situations. Students focus on developing these skills through three pillars (the 3Cs): capability, confidence, and connections.
The program is spearheaded by Ann Scott ’82, ’99 M.B.A., community outreach manager at Erie Insurance and one of the Black school’s Executives in Residence, who worked with faculty members Dr. Diane Parente, Breene professor of management, and Dr. Mary Beth Pinto, professor of marketing, to plan the event and give students a great opportunity to make important connections.
Before they began rubbing elbows, Pinto gave the students some tips for successful networking. Here are a dozen of her most helpful hints that would be useful for any young professional:
- Make eye contact, but not too much.
- Have a firm handshake, but not a death grip.
- Authenticity is everything. Be professional, but be you.
- Deal with the person in front of you, not the title. Don’t be intimidated by a contact who is high on the corporate ladder, just think of them as another person to connect with.
- If you’re wearing a nametag, put it on your right side so that when you shake hands, the person your shaking hands with can easily read your name.
- Be aware of your nonverbal communication and the messages your body stance and facial expressions are sending.
- Listen! Don’t just talk or think about what to say next, but truly listen to the person your speaking with. Allow them to do more of the talking.
- When you leave the conversation, find a way to show that you were listening. Something like, “It was nice to meet you and I’ll be sure to check out some of those concerts on the Bayfront.”
- Have a positive attitude. When you meet people, they hear your words, but they pay attention to your attitude. Never talk badly about anyone or anything and refrain from complaining.
- Work the room. Don’t just stand in one area or talk to one person all night. Force yourself out of your comfort zone and have conversations with as many people as you can.
- Send a thank you note. A personalized email is generally accepted today, but a handwritten note really stands out.
- Mind your manners. Hold the door for people, show gratitude for servers, smile at everyone from the coat check clerk to the CEO. Manners matter and they are noticed.