Category: School of Business

Behrend faculty and staff recommended reading – Part II

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By Heather Cass
Publications & Design Coordinator, Penn State Behrend

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Did you get through all those titles I gave you last week? No? Slacker! (Just kidding, of course). Break out your to-read list because I’ve got some more suggestions for you straight from lips, er, keyboards of the book-loving faculty and staff members at Penn State Behrend.

Without further ado, recommended summer reading part two:

Black Like Me by John Howard Griffin is one of the shortest and most powerful books I’ve ever read.  It was published fifty years ago, and I read it as a teenager and reread it five years ago.  It is nonfiction and tells how the author, through medication and dye, transformed himself into a black man to experience what it was like to be black in the south in the 1950s. It’s hard to believe how recent this history is.” — Dr. Eric Corty, associate director of the School of Humanities and Social Sciences and professor of psychology

“I’ll second Black Like Me. I read it several years ago and it really sticks with you. I use Ann Fadiman’s The Spirit Catches You and You Fall Down in class, and every time I read it I’m stuck by how well she captures both the culture clash of the new Hmong refugee and the western medical model’s failing. For fun, I’m reading the Outlander series by Diana Gabaldon. It consists of eight historical novels written about the Scottish Jacobite upraising and those who eventually immigrated to America. I’ve heard there is a TV series about it being filmed in Scotland now.” — Dr. Dawn Blasko, interim associate dean for Academic Affairs and associate professor of psychology

I recommend House of Breath , Come, The Restorer and Arcadio, all by William Goyen, who is considered in Europe to be one of the greatest writers America has ever produced. Ironically, he’s little known here. All his stories and novels are wonderful, but the books recommended are, in my opinion, his best three novels. The House of Breath was his first novel and Arcadio was his last (published posthumously). Enjoy. — George Looney, professor of English and creative writing

I would recommend The Moon is a Harsh Mistress by Robert A. Heinlein. Not only is he one of the best science fiction writers ever and not only did he receive his fourth Hugo Award for this novel, but this book is really imaginative and captivating. Heinlein depicts an entire society on the moon (and its rebellion against Earth) several years before we had even step foot there. This novel is science fiction at its best. — Dr. Amy Carney, assistant professor of history

I found The Presidents Club by Nancy Gibbs and Michael Duffy to be inspiring. It’s about how current and former presidents have cooperated through time to accomplish great things.  For fiction, I recommend Behind the Beautiful Forevers by Katherine Boo. It’s a great story about “life, death, and hope in the Mumbai undercity.” — Dr. Greg Filbeck, professor of finance

I’ll recommend One Summer: America in 1927 by Bill Bryson. Bryson is a classic storyteller known for his bestsellers such as A Walk in the Woods and A Really Short History of Nearly Everything, but One Summer is the book we all should have all read in some high school or college history class. It consists of juicy and amazingly true stories of Charles Lindbergh, Babe Ruth, Henry Ford, Calvin Coolidge (who seems to have been the worst President ever), and many others of that era. It’s fun and kind of makes you feel intellectually thin for not knowing more history. — Dr. Darren Williams, professor of physics and astronomy

I recently discovered that British author Mary Stewart (The Crystal Cave, among many others) died this year at age 97. Her suspense and romance novels featured independent females in exotic locales and they enthralled me as a teenager. I’ve been picking them up at yard sales for years and want to re-read them this summer. She also wrote several Arthurian novels that were very popular. — Jane Ingold, associate librarian at Lilley Library

I just finished Delivering Happiness a Path to Profits, Passion, and Purpose by Tony Hsieh who is the CEO of Zappos. I had heard that Zappos was a tremendous company, and I like inspirational books. It was good for me to read something out of my field, too. It caused me to do a lot thinking outside of the (shoe) box. — Ann Quinn, lecturer in biology

Mr. Spaceman by Pulitzer Prize winning author Robert Olen Butler is an intensely clever, funny, and poignant book.  The prose is spare and lovely.  The plot weaves historical events from the flight of the Kitty Hawk through the Vietnam War into a larger, compelling story about Desi, the spaceman of the title, his wife, Edna Bradshaw, their cat, and a bus of twelve people he abducts. — Ruth Pflueger, director of the Learning Resource Center and lecturer in English

The Atomic Chef by Steven Casey contains true stories of human error and things that go really wrong and why, from switching embryos to getting locked in an ATM room. I actually use this as a textbook in my upper-level human factors psychology classes. The Zen of Zombie Better Living Through the Undead by Scott Kenemore is a fun and easy read. It is kind of like Don’t Sweat the Small Stuff but from a zombie’s point of view. The Sword of Truth is the first in a large fantasy series by Terry Goodkind. And, finally, 1408 by Stephen King is an interesting, shorter horror-type story. They made it into a movie a few years ago, but it didn’t do the book justice. — Dr. Heather Lum, research associate in psychology

 

 

 

In need of a new read? Check out these titles recommended by Behrend faculty and staff members – Part I

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By Heather Cass
Publications & Design Coordinator, Penn State Behrend

Ah…summer. Time to kick back with a good book. We asked some of the faculty and staff members at Penn State Behrend to share their suggestions for summer reading.

If, like me, you always forget which books you want to read in the future, try one of these strategies.

1. Make a list using the “note” feature on your smart phone or tablet, and you’ll always have your list with you when you’re browsing at the Lilley Library or out shopping.

Or…

2. Create a wish list at an online bookseller (I use Amazon) and add titles to your “to read” list when friends recommend them. It’s a convenient and easily-accessible way to keep track of books you want to read. (Tip: See if you can borrow the book through the Lilley Library before you purchase. I’m linking the books below to Amazon just so you can see the covers and read customer reviews, if you wish.)

OK….get your pencil/mouse/smartphone ready because you’re going to want to add a lot of these books to your list. I’m going to give you half the list today & the other half next Thursday, July 3).

I am finishing Donna Tartt’s The Secret History. A bit too much description of the sometimes drug-addled state of the protagonist, but a good summer read. Also discovered a very talented Sardinian writer, Michela Murgia. Her best known work, Accabadora, is translated into an excellent English version and is just haunting. — Dr. Sharon Dale, associate professor of art history

Life, Animated:  A Story of Sidekicks, Heroes, and Autism by Ron Suskind is on my summer reading list. I’ve heard that it is a wonderful story that provides a unique perspective into the growing population of people diagnosed on the autism spectrum. Oh, and it includes Disney references, so I’m happy. — Dr. Carrie Payne, coordinator for strategic proposal development.

Catching Fire: How Cooking Made Us Human by Richard Wrangham is an interesting look at what might possibly have led to humans being who we are today. Much evidence is given through prior anthropological work and cases. There’s not too much jargon and it’s easy to read. Also, Bad Monkey by Carl Hiaasen. It’s a very sarcastic and witty tale of a typical nature-loving protagonist versus an environmental destructive antagonist. — Dr. Mike Naber, lecturer in geosciences

I am reading The Secret Life of Pronouns: What Our Words Say About Us by social psychologist W. Pennebaker this summer.  This is a very insightful book on how “words… are like fingerprints… windows into people’s personalities.” — Dr. Carol Wilson, assistant professor of psychology

As one of Behrend’s resident sport fanatics, I’ll recommend Play Their Hearts Out by Sports Illustrated writer and Pulitzer Prize winner George Dohrmann. The non-fiction title chronicles Dohrmann’s eight years spent covering the grassroots AAU Basketball scene and the seedy nature of the sport. In the book, he details how coaches almost view their players as investments and reveals the questionable role that sneaker companies play in youth basketball. Whether you’re a sports fan or not, this tale of corruption, greed, and power makes for a must-read. — Steve Orbanek, marketing communications specialist.

Anything by Malcolm Gladwell (Tipping Point, Blink, Outliers). He is one of the most popular storytellers who brings a different flavor to social trends. Drive and A Whole New Mind are two of my favorites by author, Daniel Pink. I’d also recommend Emotional Intelligence and Focus by Daniel Goleman, who is a psychologist who has an amazing talent for explaining today’s wicked issues with psychological theories. Creativity, Inc., written by Pixar CEO Ed Catmull is an amazing book. And, finally, The Charisma Myth by Olivia Fox Cabane is a must-read for everyone. — Dr. Pelin Bicen, assistant professor of marketing

Redeployment by Phil Klay has received great reviews. It’s is a book of short stories by a former Marine who served in Iraq. Each story is written from the point of view of a different narrator – foot soldier, chaplain, foreign service officer, to name a few. The stories are compelling as they provide insight into the challenges and suffering of war from different perspectives. — Dr. Rick Hart, director, Lilley Library, who reminds us to “Think of the Lilley Library’s ‘Browsing Collection’ for your summer reading needs!”

I just finished The Goldfinch, Donna Tartt’s Pulitzer-Prize winning book about a 13-year-old boy who miraculously survives an accident that kills his mother and is abandoned by his father, only to be taken in by the family of a wealthy friend.  Don’t let the book’s bulk (2.1 pounds in hardcover) scare you off – The plot flies. — Chris Palattella, marketing communications coordinator

Empty Mansions by Bill Dedman.  This is a non-fiction book about Huguette Clark, an heiress to a huge fortune amassed by her father. Of course, all this money led to lots of family drama. Huguette lived the last twenty years of her life in a hospital while her two New York City luxury apartments, her mansion on the coast of California, and her country home in Connecticut sat empty, except for the property caretakers. Interestingly, I just read an NPR story that said many of Huguette’s belongings will soon be going to auction. — Dr. Mary-Ellen Madigan, senior director of enrollment management

That should get you through the week. 😉 I’ll post more next week — Thursday, July 3!

 

Behrend has been the perfect fit for T. Reed Ferguson Award winner

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Paul Lukasik

By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

As a Buffalo, N.Y., native and avid Bills and Sabres fan, Paul Lukasik seemed destined to attend college in his home state. In fact, he didn’t even plan to look at colleges outside of New York.

He’s glad he did, though.

“Penn State Behrend was the only out-of-state school I applied to,” Lukasik says. “Once I came here, I knew this was the place for me.”

Lukasik, who recently finished his junior year as a Project and Supply Chain Management major at Penn State Erie, The Behrend College, says he found college daunting when he first arrived. He knew no one, and the entire area was unfamiliar to him.

So, he devised a plan.

“My strategy was to get as involved as I possibly could,” Lukasik says.

In his three-plus years at the college, Lukasik has been a member of Kappa Delta Rho, Reality Check, and Omicron Delta Kappa, the national leadership honor society. He’s also served as a resident assistant and on the budget committee for the Student Government Association.

Lukasik’s contributions to the college were recognized April 27 at Penn State Behrend’s sixty-fifth annual Honors and Awards Convocation when he was named the recipient of the T. Reed Ferguson Award. The award recognizes a junior who has demonstrated scholarship, leadership, and citizenship through his or her academic and out-of-class involvement and gives promise of further achievement in the senior year.

Lukasik’s success has carried over outside of the classroom. This past year, he began working as a sourcing intern at GE Transportation. He continues to work in that position over the summer

Lukasik says he learned the need to be active and involved as a young child. His grandparents founded the Fair Haven’s Church in North Tonawanda, N.Y., and he was always helping out.

“It’s been instilled in me,” Lukasik says. “I really just try to make the most of my time, and I just like to help people.”

Lukasik will have the opportunity to help more people this fall when he takes over as president of Reality Check, a community service organization on campus. Every year, the group goes on an Alternative Spring Break, a week-long service trip. The group went to New Orleans this past year and worked on rebuilding houses damaged by Hurricane Katrina.

Lukasik says he has enjoyed the opportunities to help others that Penn State Behrend has given him. He also recognizes how the college has helped him.

“Behrend is the perfect size, has a great group of students, and I can’t say enough good things about the Sam and Irene Black School of Business. Looking back, to when I was a freshman, I’ve just really evolved,” Lukasik says. “I had every intention of eventually transferring to University Park, but after my freshman year, I just knew that wouldn’t be possible.”

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Behrend award winner seeks to spread college students’ stories

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Stacy Rabat

By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

When Stacy Rabat was a junior in high school, her father, Khalil Rabat, abruptly suffered a heart attack, went into a coma, and died.

The experience was devastating for Rabat, but she says it’s taught her how precious life can be and to think before judging others. Because of her experience, she yearns to connect with other people and hear their stories.

That’s why Rabat, a sophomore marketing major at Penn State Erie, The Behrend College, and this year’s winner of the Irvin H. Kochel Award, and another Penn State student, Rachael Hazen, have entered into a venture titled Scream Your Story. The two are working to create a blog or website that provides an outlet for people to share their personal stories and experiences.

“You can be sitting in a room with someone and have no idea what that person has gone through,” says Rabat, who received the award at the sixty-fifth annual Honors and Awards Convocation on April 27. “It’s good to take a step back and realize that not everyone is going through the same things you are, and you don’t want to be judgmental.”

The website is still in its infancy, but Rabat hopes to work on it extensively this summer and into the fall semester. Hazen, who spent the previous two years at Penn State Behrend, plans to work on it from University Park, where she’s enrolled for the fall.

“We want to ask people what hardships they’ve been through, and we want them to send in their stories,” Rabat says.

With one contributor in Erie and another in University Park, Rabat says she expects the blog to grow significantly. She also plans to start including videos, too.

Rabat’s drive is indicative of the Irvin H. Kochel Award, which is presented annually to an outstanding student who demonstrates qualities of character, scholarship, leadership, and citizenship through their involvement in programs and services that positively influence fellow students and the college community.

Rabat has been very involved in her time at Penn State Behrend. She served as the THON chair and is a member of the Student Government Association, the Lambda Sigma national honor society, and formerly a member of the Alpha Sigma Tau Sorority. Rabat attributes much of her success to her own unique story.

Her father also remains a motivating force in her life.

“He was my best friend. I think of him every day,” Rabat says.

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Behrend graduate and award winner lands job with Big Four audit firm

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By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

Meilyng Gonzalez-Adams had been planning for days, and her personal sales pitch was ready.

The senior International Business and Accounting major knew 149 companies would be in attendance at the spring Career and Internship Fair at Penn State Erie, The Behrend College, and she was ready to make an impression.

But life is full of surprises.

On March 19, just one day before the career fair, Gonzalez-Adams was invited to an impromptu interview with representatives from PricewaterhouseCoopers’ office in Cleveland. It didn’t take long for the Guaynabo, Puerto Rico, native to cancel her plans for the next day.

“PricewaterhouseCoopers called me that evening, and I called my mom and said, ‘I got a job offer, and I am not going to the career fair tomorrow,’” recalls Gonzalez-Adams, who will start her job as a tax associate with PricewaterhouseCoopers, one of the world’s Big Four audit firms, in September.

The job offer from PricewaterhouseCoopers was the culmination of four successful years for Gonzalez-Adams, this year’s recipient of the Thomas H. Turnbull Award. The award, which recognizes a Penn State Behrend student who has contributed to the college community through outstanding qualities of character, scholarship, leadership, and citizenship, was presented to Gonzalez-Adams at the sixty-fifth annual Honors and Awards Convocation on April 27.

The award’s description fits Gonzalez-Adams. She was active during her time at Penn State Behrend as she graduated with a 3.79 GPA and served as a resident assistant and treasurer for the Alpha Sigma Tau sorority. She was a member of Penn State Behrend’s Lion Scouts, Omicron Delta Kappa, the national leadership honor society, the Honor Society of Phi Kappa Phi, and Beta Gamma Sigma, the national honor society in business.

Gonzalez-Adams credits her parents, Evan Gonzalez and Olga Adams, for much of her success. The two were young when Gonzalez-Adams was born, but they both attained college degrees.

The drive displayed by her parents resonated with Gonzalez-Adams and motivated her to get involved from the moment she arrived at Behrend. She says she had some helpful guidance along the way though.

“From the moment I contacted Mary-Ellen Madigan, (director of enrollment services), in Admissions until today, everyone has been amazing at Penn State Behrend,” Gonzalez-Adams says. “I know I wouldn’t be who I am or going where I’m going without the faculty and staff here.”

The feeling seems to be mutual.

“Meilyng is an extraordinary individual and has made a lasting impression on me, the admissions staff, our visitors, and the campus,” says Andrea Konkol, associate director of admissions.

According to Konkol, the college has extended its recruiting efforts to Puerto Rico, and Gonzalez-Adams has been vital in making students feel welcome.

“In September of 2012, I held a reception in San Juan for the parents of our current students. Every one of those families knew who Meilyng was because she had taken the time to seek out and befriend their son or daughter as soon as they arrived on campus,” Konkol says. “For students arriving to a college so far from home, it is comforting to have a friend that understands what it’s like and to serve as ‘big sister.’”

Gonzalez-Adams says she enjoys helping. She recognizes the growth she’s made at Penn State Behrend, and she hopes others can have a similar experience.

“I go home and people say, ‘You’re completely different from the person you were in high school,’ and I like hearing that,” Gonzalez-Adams says. “I like that Penn State Behrend was able to help me with that.”

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Accounting and Finance major competes in Oh-Penn For Business College Business Plan Competition

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By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

Tara Sitter does not plan on becoming an entrepreneur after graduation, but she has a great first product if she ever changes her mind.

Sitter, a junior Accounting and Finance major, was recently a finalist in the Oh-Penn For Business College Business Plan Competition. The competition was held April 12 at Grove City College. Participants were required to present a ten-minute PowerPoint presentation on their business idea.

The Erie native’s business idea was the Bumper Box, a built-in toolbox that fits into the front bumper of a truck. She developed the concept with classmates in her FIN 451: Intermediate Financial Management class.

The idea for the Bumper Box was inspired by the fact that many trucks are equipped with toolboxes in their truck beds, which takes up hauling space. There would be more room in the bed if a toolbox were instead installed toward the front of the truck.

Sitter was confident in the idea, so she entered the Oh-Penn For Business College Business Plan Competition. After submitting her brief proposal, she was chosen as a semifinalist.

Her next task was more labor intensive.

“I literally had a week to put together a ten-page paper,” Sitter said.

Fortunately, Sitter was able to simply revise and update a paper she had written for class. She was notified in the beginning of April that she was one of nine finalists.

During the final competition, Sitter presented her Bumper Box idea to four judges and several Grove City College students.

While Sitter did not end up placing in the competition, she said there were many other benefits that came from it.

“I really wanted to go out there and practice my public speaking,” Sitter said. “There’s only so many opportunities in which we get to do that.”

Many of the judges also offered helpful suggestions for improving the Bumper Box.

Perhaps the door to a future career as an entrepreneur might not yet be shut.

“I think if the opportunity presented itself, I would love to pursue manufacturing the Bumper Box,” Sitter said.

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Behrend students hone interview skills at Business Blitz event

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By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend

Jen Powell remembers the stress that goes hand-in-hand with the job interview process. The sweaty palms, the increased heart rate, the inability to concentrate—these symptoms are par for the course when preparing for a job interview.

“You never know what to expect in a job interview. Preparing for an interview can be very challenging,” said Powell, a 2008 Penn State Erie, The Behrend College graduate who now works as a financial analyst at FMC Technologies.

Powell hoped to help students better prepare for job interviews by volunteering her time Feb. 5 at Business Blitz, a speed networking event at Penn State Behrend.

The event, which was co-sponsored by Behrend’s Financial Management Association (FMA) and the Society of Undergraduate Economists (SUE), was held in McGarvey Commons and used a combination of Behrend students and alumni to simulate the job interview process. More than twenty alumni and sixty-five students registered for the event.

A Behrend alumnus sat at every table in the room, and students rotated from table to table every eight minutes. For the first ninety seconds of each session, the student would offer his or her elevator speech to the alumnus. The alumnus then offered feedback during the remaining time.

The event’s goal was to help students become more acclimated to the interview process and professional interaction.

“It’s important for students to know how to talk to professionals,” said FMA treasurer and junior finance major Brooke Landram. “Communication is so important.”

Artur Szastak has had difficulty in his job search, so he decided to participate in the Business Blitz to hone his interviewing skills.

“I feel you either make it or lose it in the first 60 seconds of talking to someone, and this can be good practice for that,” the senior finance major said. “When you come into an interview, it’s almost as if you’re being judged, and it takes you out of your comfort zone. That initial shock starts to wear away with the more experience you get.”

The trial interviews were just one part of the Business Blitz event.

Following the speed networking sessions, students stayed to network with the alumni in attendance. Alumni were also given a book that included the résumés of every student who participated in the event.

“You can make some great connections here in Erie,” said SUE president and senior business, economics, and marketing major Brittany Martinelli. “Hopefully this event continues for a long time.”

For more information on the Business Blitz event, please email Professor of Finance Dr. Greg Filbeck at mgf11@psu.edu.

Recommended gift ideas from faculty and staff members

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By Heather Cass
Publications & Design Coordinator, Penn State Behrend

Forget Furby and Tickle-Me Elmo. Those “hot” holiday toys rarely stand the test of time. For most kids, interest in these trendy, flashy toys fizzles before the garbage truck carries off the boxes.

We asked a few Penn State Behrend faculty and staff members who oversee outreach programs for younger students to tell us what they wish parents/caregivers would give to the kids on their list.

Here are their top choices:

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School of Science 

Ideas provided by Tracy Halmi, senior lecturer in chemistry

  • Legos.  Check out legoeducation.us where you’ll find lots of great information and shop by grade level.
  • Books that encourage experimenting. Three good titles: Apples, Bubbles and Crystals: Your Science ABCs, Best of Wonder Science, ChemClub Cookbook. You can find many more chemistry books here.
  • Snap Circuits. These make a great gift and they are available in a variety of sets so you can find one that will fit your budget.
  • Science kits. There are no shortage of fun science kits available for kids today (spa science, sci-fi slime, crystal-growing kit, butterfly kit). Look for them in craft and book stores.
  • Classic toys:  You can never go wrong with toys that have spanned decades, such as silly putty, Slinkies, and Spirograph.

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School of Business

Ideas provided by Erica Jackson, Director of the Center for Financial and Consumer Outreach

  • Games that allow kids to play as grownups.  Teach kids how to budget their money by giving games like The Game of Life and Monopoly. These games teach children how to live within their means, receive a paycheck, work investment deals, and pay their bills.
  • Toy ATM. Toy ATMs, like the one manufactured by The Hammacher Schlemmer Institute $40, accepts real coins and bills and displays accurate, up-to-date account information on the screen. Kids even get their own ATM card and PIN number.
  • Piggy bank or a safe. If the child on your list has outgrown cutesy banks, look for a mini safe or vault that opens only by secret code or your child’s voice, which makes saving money more fun and easier to do around little siblings looking to share the wealth.

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K’nex

School of Engineering

Ideas provided by Melanie Ford, lecturer in computer science and software engineering

  • K’nex.  One step up from Legos, K’nex are slightly more sophisticated building toys. The roller coaster and simple machines kits teach students basic engineering and physics principles.
  • Origami kits/books. Origami, the art of Japanese paper folding, teaches students spatial skills.
  • Logic puzzles/games. These types of games and puzzles teach problem solving skills — a key concept for all engineers! The Perplexes Maze Games are a favorite among kids. Mindware.com has many more great ideas.
  • GoldieBlox. Part construction set, part story book, the creator of GoldieBlox (a young female engineer herself) aims to tap into girls’ strong verbal skills, while giving young inventors the tools they need to build and create amazing things.
  • Lego Mindstorms. Classic building bricks + robotics = one cool egineering lesson (but don’t tell the kids they are learning, they just think it’s cool.)

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School of Humanities and Social Sciences

Ideas provided by Dr. Thomas Noyes, associate professor of English and creative writing; Kim Todd, assistant professor of English and creative writing

  • Art supply sets. Participation in the visual arts helps children develop an imagination and sharpen their eye for detail.
  • Award-winning books. Any book is a great gift, but quality children’s fiction books, such as Newbery Award Winners, are an especially good choice.
  • Nature journal.  The Nature Connection, An Outdoor Workbook for Kids and Families (by Claire Walker Leslie) is a nature journal full of activities and prompts for each month. Parents can guide younger kids through it on a walk or a hike; older kids can just put it in their backpacks and do the activities themselves when they feel like it.

Paint the campus purple for #AJO

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From left, Anthony Cremonese, Melissa Lichtinger, and Antoine Holman are part of the student team working on the #AJO Forever Foundation website.

By Heather Cass
Publications & Design Coordinator, Penn State Behrend

Melissa Lichtinger, a senior majoring in international business and marketing, was working at the Make a Wish booth at a women’s expo in Erie this October when she met Alyssa O’Neill’s father, Jason, and knew she wanted to do whatever she could to help with the #AJO campaign.

AJO stands for Alyssa J. O’Neill, 18, who was a first-year student at Penn State Behrend when she died after suffering a grand mal seizure at home. The day before her death, O’Neill had texted her mother, saying they should meet at Starbucks for a pumpkin spice latte. After her funeral, her parents, Jason and Sarah, bought ten of the drinks for strangers. The barista marked the cups—using purple, a color associated with epilepsy awareness—with #AJO.

That spurred a far broader pay-it-forward campaign. People paid for strangers’ meals, gas, groceries and layaway purchases. They sent #AJO photos from London, Iraq and the Canary Islands. It’s still going. The #AJO Forever in Our Hearts Facebook page has more than 41,000 “likes.”

“Jason said that he and his wife were overwhelmed just trying to keep up with the photos and correspondence pouring in through the AJO  Facebook page,” Lichtinger said. “I wondered how, with my background in marketing, I could help them.”

She asked Dr. Kathleen Noce, senior lecturer in management information systems, if Partnership Erie, a nonprofit outreach extension of the Sam and Irene Black School of Business, could develop a new eCommerce website and social media strategy for the AJO Forever foundation.

Noce agreed and Lichtinger recruited four more students—Anthony Cremonese, Antoine Holman, Kelsie Noce, and Michael Thompson—to work on the project with her.

The new site is expected to be completed by the end of the year.

But Lichtinger didn’t think that was enough. “I really wanted to do something to raise money for the foundation,” she said.

So she talked to Rhonda Reynolds, a Housing and Food Services employee who helped create a very successful employee service committee, and together they came up with the idea to “paint the campus purple” on Tuesday, Dec. 10.

Students, faculty, and staff are all invited to wear purple and take part in making the letters #AJO for a group photo on Dec. 10 at 4 p.m. in the Clark Café in the Jack Burke Research and Economic Development Center. Participants are asked to give at least $2 to the AJO Forever Fund to be a part of the photo.

Students will begin collecting donations at 3 p.m. The first 200 to donate will receive a free purple hat!

The event is sponsored by The Sam and Irene Black School of Business, Partnership Erie, Behrend Commission for Women, the School of Nursing, and Grimm’s Embroidery.

Hope to see you there!