Students learn about the business of fun

By Heather Cass
Publications Manager, Office of Strategic Communications,  Penn State Behrend

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On Friday, September 21, fourteen students from MGT471W Strategic Planning and Business Policy traveled to “the roller coaster capital of the world”— Cedar Point Amusement Park in Sandusky, Ohio. However, they were not there just to buckle themselves into the park’s seventeen roller coasters. This trip was all (er, mostly) business.

Amusement parks aren’t simply fun and games; they are for-profit businesses. This is something that Chris Harben, assistant teaching professor of management, is quite familiar with because he works as an emergency medical technician at Cedar Point each summer.

Harben arranged the trip so students could get a close-up look at how the business of fun is done.

Students were welcomed to the park by Missy Smith, director of finance for Cedar Point, and then experienced four hours of presentations, tours, and conversations with Cedar Point management, including Smith, Joanne Mueller, the vice president of human resources, Karen Michelson, vice president marketing, and Jason McClure, general manager, who spent the entire afternoon with the group.

“Students were surprised at the extent of the information the leadership team members shared with them,” Harben said. “Topics included staffing challenges for the park, their international hiring program, marketing strategies, financial forecasting and budgeting, park competitive positioning and strategy, growth plans, and much more.”

Students received a behind-the-scenes tour of the park, which included the corporate headquarters of Cedar Fair, the parent company of Cedar Point, and even saw “Screamsters” getting their make-up and costumes on in preparation for Cedar Point’s “Haunt at Halloweekends” event taking place that evening. They also enjoyed a meal at one of the park’s newest restaurant offerings, Melt.

After all the lessons were done, students were able to cut loose and enjoy the park for a few hours.

The students who attended were: Grace Baumiller, Kylie Cosgrove, Emily Demmick, Michael Funera, Rayna Hollarn, Kyler Luchkiw, Margo Mccullough, Chi Hou Ng, Jeffrey Smith, Madison Start, Nathan Steis, Ryan Terrabasso, and Sean Wither.

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United Way Internship Offers Communication Major Experience, Career Confidence

By Heather Cass
Publications Manager, Office of Strategic Communications,  Penn State Behrend

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Carlie Bright, far right, a senior communication major, did a summer internship at United Way of Erie County.  Also in the photo are, from left, Jana Ranus of Wegmans, Donald Snyder of Curtze Food Service, and Lisa Fischer, United Way campaign accounts manager. The three women were awarding Synder, a United Way donor, with a “prize surprise” Wegmans shopping spree.

Carlie Bright, who was born and raised in Erie, thought she knew her hometown. Then she did a summer internship at United Way of Erie County.

“I developed a whole new understanding for the community I grew up in,” Bright said. “It was very eye-opening for me. There are a lot more people struggling than I ever knew.”

Bright, a senior communication major at Penn State Behrend, worked as a marketing and communications intern for the nonprofit agency, which serves as a coalition of charitable organizations. Bright won a stipend from Behrend’s Academic and Career Planning Center, which made the three-credit experience free for her.

“Unpaid internships, like the one that I did at United Way, can be difficult for students to manage, so the stipend really helped,” she said.

Bright worked three days a week from May to August and said every day was different.

“There was no typical day because nonprofit communications departments are usually run by a few people who are faced with a wide variety and number of tasks,” she said. “But no matter what I had on my plate on a given day, I was almost always involved with website updates, scheduling social media posts, and clipping or collecting any media mentions United Way had received.”

She got to try her hand at designing flyers and creating content for electronic newsletters. She also assisted in the planning and preparation of many community events, including National Night Out, an anti-violence community initiative that took place in twenty locations on one night.

“Many of the events and activities that I was involved with were moving and inspiring,” Bright said.

The experience was also enlightening.

“Overall, the internship tied in very well with my career goals and objectives, as well as with my degree and coursework,” Bright said. “I was able to see firsthand how communications and marketing tie into every department in any business or organization. I also learned that communications professionals wear a lot of hats. Personally, I loved constantly having so many things to do.”

Students Save a Seat for Women in History

Lilley Library art exhibit invites remarkable women to the table

By Heather Cass
Publications Manager, Office of Strategic Communications,  Penn State Behrend

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“For most of history, Anonymous was a woman.”

This quote by author Virginia Woolf sums up the invisibility of women in the collective history of the world. Overshadowed by the accomplishments of men, few females have made it into the history books. And, yet, women have made their presence known in every aspect of human existence from art to banking to the military to the board room and beyond.

In 1979, feminist artist Judy Chicago gave thirty-nine women a seat at the table in her masterwork “The Dinner Party,” a giant sculpture that imagines famous women from myth and history engaged in conversation.

The installation art, which took more than five years to produce, is composed of thirty-nine ornate place settings on a triangular table with thirteen plates on each side. An additional 999 women’s names are written in gold on the floor. The piece toured the world, gaining an audience of millions; it is now on permanent display at the Brooklyn Museum.

Closer to home, you’ll find another dinner party happening in the John M. Lilley Library.

Students in last spring’s WMNST 106 Representations of Women in Literature, Art, and Culture taught by Dr. Sarah Whitney, assistant teaching professor of English and women’s studies, painted plates to honor a women from a wide variety of backgrounds. The students’ work is on display in the gallery space near the entrance to the library.

“For this project, students researched a woman of their choice who made significant contributions,” Whitney said. “They designed and painted on china as Judy Chicago did, using color and shape creatively to demonstrate the chosen figure’s importance. Students also wrote a reflection paper exploring their figure’s historical, and personal, impact on the artist.”

Some of the plates honor women you might expect, such as Supreme Court Justice Ruth Bader Ginsburg, author Maya Angelou, and women’s rights activist Susan B. Anthony.

Others are more surprising.

Molly Boniger, a junior English major, chose to honor Soviet sniper Lyudmila Pavlichenko.

“The purpose of ‘The Dinner Party’ was to recognize women who history had forgotten and I wanted someone who was unconventional, even by today’s standards,” Boniger said. “Pavlichenko has an incredible story. She is a young woman from a Ukrainian village who became the Soviet Union’s greatest sniper during World War II. She showed that woman can be hard and strong, and they don’t have to be the delicate, soft things that society would prefer we be.”

Boniger is an aspiring screenwriter who took WMNST 106 to learn what she suspected she was missing.

“The class was amazing,” Boniger said. “I could not believe the amount of exposure I received and just how much women’s contributions to art and culture have been excluded from the narrative we’ve all been taught.”

Whitney was pleased with the range of women and topics that students picked.

“The plates reflect a diversity of choices, which is wonderful,” Whitney said. “I especially enjoyed learning about new women from our international students whose choices spanned the globe. Furthermore, some students chose mythical or fictional figures, such as Shakti, which were also quite enlightening.”

Among the women represented are: Coco Chanel, Cleopatra, Julie Andrews, Lynsey Addario, Ellen DeGeneres, Chihiro Ogino, Miley Cyrus, Emma Watson, Pasang Lhamu, Athena, Amy Winehouse, Billie Jean King, Marilyn Monroe, Amelia Earhart, Helen Keller, and Janis Joplin.

Not all of the plates honor people.

Junior biology major Caitlin Kent, chose to celebrate the essence of womanhood and give a nod to her future career as an obstetrician/gynecologist.

“I painted a uterus as the center of the universe to represent a feminine divine force or a female creator,” Kent said. “All life stems from women. On my plate, one ovary is painted as the sun and one as the Earth to center the uterus as the birthplace of the universe.”

The plates are simple porcelain and students used a china paint, just like Judy Chicago, to adorn them.

“Using hands-on materials to make historical events come alive is a key part of my teaching practice in general,” Whitney said. “I think using manipulatives is particularly important in studying ‘Dinner Party’ both because it is a visceral, intense piece, and because Chicago was intentional about using traditional women’s art practices, like china painting and embroidery, to honor forgotten female artists. By doing it, you sort of experience Chicago’s process.”

Kent and Boniger gave the project, and the entire course, high marks.

“I think WMNST 106 is a class that all people can benefit from,” Boniger said. “These women’s histories are all of our histories. The class covers such a range of subjects, I can guarantee that any student taking it will learn something new, and enjoy doing so. It’s about time we start bringing women into the conversation and including them in the history they have helped create.”

“My Dinner Party” will be on exhibit in the Lilley Library until October 26. Whitney would like to acknowledge the help of the Lilley librarians, and Scott Rispin, assistant teaching professor of art, who helped to assemble the display.

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Game on: Students Make Connections at Conference

By Heather Cass
Publications Manager, Office of Strategic Communications,  Penn State Behrend

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For the past five years, students enrolled in GAME 495: Senior Internship have had the opportunity to attend the Game Developers Conference (GDC) in San Francisco. Eight Penn State Behrend students and two faculty members recently returned from this year’s conference which was held in late March.

GDC is the world’s largest professional game industry event. There, students join game designers, programmers, artists, producers, and business professionals for five days of education, inspiration, and networking in the global game development community.

“Students are exposed to the game industry from the inside, get a chance to talk to professionals, and make connections that are invaluable as they set course for their own career in the game industry,” said Dr. Heather Lum, assistant professor of psychology.

Students who attended the GDC were not only from the School of Engineering, but also Psychology majors from the School of Humanities and Social Sciences who are in the human factors track, which focuses on user interface and user experience.

Lum was a GDC trip leader along with Dr. Richard Zhao, assistant professor of computer science and software engineering.

“The students who went to the GDC are enrolled in the interdisciplinary minor in Game Development,” Zhao said. “While we can teach students the technical and artistic skills needed to design and develop games in other classes, GAME 495 provides students the opportunity to showcase their product and interact with the world in a way that a traditional classroom is never able to.”

One good example: face-to-face networking with industry insiders at the GDC.

“I met a user experience analyst, which is my chosen field, from my favorite gaming company, Blizzard,” said Tiffany Eichler, a senior Psychology major. “We have been e-mailing since the conference and it has been so enlightening. I have learned a lot about the industry and why psychology has a place in it. He shared with me the best time to apply for an internship with Blizzard, so I am biding my time until I can get my name in there.”

“Students who have attended GDC in previous years have gotten internships and job offers from companies like Microsoft, Amazon, and others,” Lum said.

Prior to the trip, students in GAME 495 write and practice their elevator pitches, create resumes and business cards, and learn how to get noticed and have a meaningful conversation with professional contacts, including alumni.

“We had a chance to meet up with some Penn State Behrend graduates who are now working on the west coast,” Lum said.

Students who attended the GDC trip included, Computer Science majors: Cole Trexler, Matt Benkart, Jordon Torunian, and Morgan Farabaugh; Software Engineering majors, Frank Corso, Joe Craig, and Richard Shultz; and Psychology majors, Tiffany Eichler and Donald Fromknecht.

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ASB 2018 – Texas – Day 7 (final day)

Last week, twenty-four students and four advisers from Penn State Behrend participated in an Alternative Spring Break service trip to Beaumont, Texas. The group helped residents recover from the catastrophic flooding that occurred as a result of Hurricane Harvey, which hit the greater Houston area in August of 2017, causing at least $125 billion in damages and claiming 108 lives. Behrend’s ASB group was joined by five other Penn State campuses, including Greater Allegheny, Harrisburg, Scranton, University Park, and York.

By Heather Cass

Publications Manager, Office of Strategic Communication, and 2018 ASB participant

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On the evening of Thursday, March 8, we were finally able to have an All Penn State gathering, bringing together all of the Penn State students from all six campuses who were at the church working on homes in Texas.

It’s no easy feat to corral more than 100 students, but Kelli Dowd, program coordinator, service and leadership, from University Park, is no stranger to working with hundreds of students.

She started with a WE ARE…chant, then she and an adviser from each of the other campuses tossed Penn State ASB T-shirts to everyone. After the t-shirts were distributed, we all participated in an hour or so of icebreaker activities and group games.

Following the all Penn State meeting, the Penn State Behrend group held their final Reflections meeting and gave strict instructions for all students to be in the meeting room at 6:45 a.m. with luggage in hand, for an 11 a.m. flight.

The drive to Houston is about 90 minutes from Beaumont, though we neglected to figure in much cushion time for traffic. That nearly did us in, but the roads cleared just in time for all of us to make it to the gate with about 5 minutes to spare.

I asked some of the Penn State Behrend students on the trip to share their top takeaway from this year’s ASB experience. Here’s what they had to say:

“Everyone needs realize that everything is not fine in Houston and that even eight months after the hurricane, there are still houses that have not even been touched since the hurricane hit. I learned that even the smallest things we do for these people can still make a huge difference. Putting a smile on these homeowners’ faces is the greatest feeling you can imagine.” — Priya Patel, Nursing major

“My biggest take away from ASB is that there is no act too small when it comes to helping someone. Whether you’re ripping out a sink, taking down some drywall, or just simply taking the time to talk to someone, you are making a difference in their life. And as much as we give to the people we help, we truly get so much more from them.” — Kelly Miller, Mechanical Engineering major

“My biggest takeaway from this trip is how a group of people from various backgrounds came together to accomplish one thing—to serve others. We came together as strangers, and we are now leaving as friends by having this common goal.” — Ashlyn Kelly, Chemistry major

“The homeowners in southeastern Texas still have a long road a head of them and they know that, but it’s just remarkable how thankful they were for the help. I wouldn’t trade these lifelong memories and lessons from this trip for anything.” — Brianna Riley, Accounting and Management Information Systems major

“Alternative Spring Break is the kind of trip that you know will change your life, but you can’t even begin to understand how you will be impacted until you’re experiencing it. It’s the kind of trip that allows us to learn so much about others, but teaches us about ourselves at the same time. In summary, ASB 2018 was a trip of passion, kindness, growth, and success.” — Emily Archer, Elementary and Early Childhood Education major

“The biggest thing I learned this ASB Trip was that no matter how seemingly small a task, if it is done to support another, it will have meaning to somebody.  Also, you don’t need to be a part of a church or volunteer group to volunteer.  You just need a little heart.” — Angelica “Squeaks” Miller, Mechanical Engineering major

ASB 2018 – Texas – Day 6

Twenty-four students and four advisers from Penn State Behrend are participating in an Alternative Spring Break service trip to Beaumont, Texas. The group will be helping residents recover from the catastrophic flooding that occurred as a result of Hurricane Harvey, which hit the greater Houston area in August of 2017, causing at least $125 billion in damages and claiming 108 lives. Behrend’s ASB group is being joined by five other Penn State campuses, including Greater Allegheny, Harrisburg, Scranton, University Park, and York.

By Heather Cass

Publications Manager, Office of Strategic Communication, and 2018 ASB participant

Thursday, March 8 was Penn State Behrend’s last Alternative Spring Break workday. It was bittersweet as we all missed our families and home (and our soft, comfy beds), but we didn’t want the adventure to end.

And, there is still so much work to be done in the Beaumont, Texas, area.

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This is Miss Chandra Jones. She is the owner of the final house in Port Arthur, Texas, that my team worked on (Chris Harben’s team had been there earlier in the week). When Miss Jones learned that I was a writer she told me to take her picture and tell her story so that people know the hurricane damage is not all cleaned up and that “folks is still suffering down here.”

Miss Jones was in a catch-22. She couldn’t apply for federal assistance in repairing her home until it was gutted, but couldn’t gut it herself and couldn’t afford to pay anyone to do it.

Enter Operation Blessing and service-minded students on Alternative Spring Break.

Our task at Miss Jones’ house that day was to gut her kitchen. Our goal was to finish that, then turn her electric and water back on and move her appliances back into the kitchen area so she could prepare meals. We did not want to leave her without an operational kitchen.

But, the moment we set foot in the kitchen, stepping on spongy floors, we knew that probably wasn’t going to happen. Whatever was below the linoleum was wet and rotted. It turned out to be particle board and some sort of plastic underlay with more (rotted) wood below.

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We gutted the walls and removed the lower cabinets and counter (they had all be under water and had to go), tore up all but the last layer of flooring. There were plumbing and gas issues along the way. There was a brief break while we waited for the gas company to check out a suspected leak.

All the while, team members spent time on the porch, taking turns talking with Miss Jones. She was entertaining and smart. Intuitive and gregarious. She has two grown children: a son who works 16-hour days and was living in the house with her and a daughter who is a school teacher. The daughter has been begging her mom to leave her house and live with her.

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Miss Jones did live with her daughter for several months after the flood, but she felt like the landlord didn’t want her there and she just wanted to live in her own home. She had paid her little home off just before Hurricane Harvey blew in and wrecked everything.

Most of the houses across the street from her are still boarded up. She said nobody has ever returned to at least three of them. “They just left,” she said.

It occurred to me that every person my team helped this week (with the exception of the day at the animal shelter), was an elderly person or a single mother. It’s our most vulnerable populations that are left struggling — they can’t fix it alone and they don’t have the ability to flee. So they are living in moldy homes with rotten floors and walls and almost no furniture as that was tossed after the flooding.

At least three times, I had to walk away from the job site to hide tears.

One of those times was late in the day after higher ups at Community Collaborations International had stopped by to check on our progress and told us there was no way we would be able to make the kitchen functional that day and that Miss Jones had to be told her house was inhabitable.

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One of the students, Emily Archer, had formed a special bond with Miss Jones that day, and she volunteered to deliver the news to Miss Jones and her son.

Her son understood. He said that he had told his mother she should not be living there, but was that she wouldn’t listen to him.

She listened to Emily, whose strength, kindness, empathy, and compassion brought me to tears (again). Miss Jones agreed to temporarily move to her daughter’s house until her kitchen floor and plumbing issues could be resolved by CCI and Operation Blessing.

“I see what you did,” she said, waggling a finger at all of us. “Sending this one out here to talk to me,” as she pointed to Emily. “You know we had a special bond, me and this one. That’s why you sent her out here to talk to Miss Jones.”

Guilty as charged. But Emily wanted to tell her because she cared. We all did. We all wished we could take Miss Jones home with us.

As we worked throughout the day, Miss Jones sat on the porch and made a point of getting to know each one of us, even the ones like me who tried to sneak by.

“What are you?” she called out to me as I carried part of her kitchen cabinet to the curb.  “Are you a professor at that college?” she asked me.

“No, I’m a writer for the college,” I said.

“You a writer?! You need to write my story then. Tell them people is still living like this down here.”

“I will, Miss Jones. I promise I’ll tell your story to anyone who will listen.”

Before we left, we asked for a photo with her on the porch of her little periwinkle home. She was happy to oblige and stood in the middle wearing a scarf that another Operation Blessing volunteer had knitted for her.

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She hugged each one of us tightly, and at one point exclaimed, “OOhh, youu all smell like money. I bet you all living in mansions back home in Pennsylvania.”

We don’t. But compared to her, we do.

As I helped tear out Miss Jones’ kitchen floor that day, my husband was laying a new one in our living room in Pennsylvania. He texted me some photos. I glanced at them as I stood in Miss Jones’ destroyed kitchen, a hole to the dirt ground within my field of vision.  And I teared up again. I have so much, and she has so little and I don’t know what to do about that.

So we did what we could for Miss Jones and we got the job site ready for the professionals to do their part next. There are at least two more weeks of spring break student volunteers arriving to help.  I hope she’ll be back in her home and eligible for assistance in rebuilding by early April. She told us she could reapply with FEMA then.

Here is how the other Penn State Behrend ASB teams spent their final workday in Texas:

  • Will Taylor’s team volunteered at the local Salvation Army, helping with organizing and inventory.
  • Chris Harben’s team worked on gutting a home and removing debris.
  • Chris Fox’s team worked at a home in the morning, but were done early and returned to the church to help cleanup after 200 volunteers (no easy job!)

Tomorrow, in my final ASB trip post, I will tell you about the all Penn State activities/gathering we had on Thursday evening, our travel home, and relay some final reflections from Penn State Behrend students who participated in this year’s ASB trip.

~ Heather

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ASB 2018 – Texas – Day 5

Twenty-four students and four advisers from Penn State Behrend are participating in an Alternative Spring Break service trip to Beaumont, Texas. The group will be helping residents recover from the catastrophic flooding that occurred as a result of Hurricane Harvey, which hit the greater Houston area in August of 2017, causing at least $125 billion in damages and claiming 108 lives. Behrend’s ASB group is being joined by five other Penn State campuses, including Greater Allegheny, Harrisburg, Scranton, University Park, and York.

By Heather Cass

Publications Manager, Office of Strategic Communication, and 2018 ASB participant

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One of the best things about being on the ASB trip is getting to know each person on the 28-member team individually.

After a few days (or hours in a car or on a jobsite), personalities emerge. You learn who is hilarious, who is tougher than nails, who takes charge, who is afraid of dogs, who isn’t going anywhere without lipstick (guilty as charged).  You learn their majors and hometowns, what sports they played in high school, if they have siblings, and whether they are a night owl or an early bird (spoiler: none of them appear to love getting up at 5 a.m. like me).

We spend a lot of time together (In the entire time I’ve been here so far, I have had exactly 45 minutes of free time, not counting my early morning hours when I creep downstairs to blog.) We eat every meal together, we work together, we sleep in one room less than two feet from each other (women and men are in different buildings), we play together, and every night at 8 or 8:30 p.m. two of the student trip leaders do a 90-minute “reflections” activity designed to encourage deeper thinking and conversation about the lessons learned that day.

Reflections activities are guided discussions intended to help the students process what they’ve been exposed to and insights they have gained in a way that transcends the trip.  Reflections give students a wide view of the immersive-learning experience and how it leads to lifelong personal development.

Students who attend ASB say it is life changing, in ways both large and small. For some, it jumpstarts a life of service. For others, it prompts a change in majors or career or confirms they’re on the right path.  Others make friends that last far beyond their college years.

As an adviser, I’m having my own immersive learning experience. (More about that tomorrow).

For now, let me tell you how ruff my team’s day was on Wednesday.

At the 8:30 a.m. orientation, we hit the job roulette jackpot and secured a prime assignment at the Humane Society of Southeast Texas.

The no-kill shelter has been at max capacity since the hurricane as many animals were abandoned or surrendered (then and now) as people try to get their lives and homes back in order.

Our first task of the day was to organize the supply room. With seven of us and an addition three boys from a high school volunteer group who were also there, we made quick work of the room:

Before:

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After:

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After lunch, our task was to “love on the dogs” as our volunteer leader, Miss Pearl, put it. Miss Pearl loves her babies and insisted on personally introducing us to every dog in the shelter. Then, we each picked one to take out of their cages for some exercise – a walk, a game of fetch in the pens, etc.  Between the seven of us, I’m sure we walked or played with every dog there (that could be taken out), including a gentle giant of a Great Dane, a Great Pyrenees mix, and lots of young lab, pit, and hound mixes.

After “loving on the dogs” for a couple of hours, Miss Pearl put us to work in the office, separating sheets of newspaper to make cage cleaning easier for the workers. Then we headed back outdoors to transport newly-cleaned supplies (cages, plastic tubs, food dishes, etc.) to the storage shed.

At 3:30 p.m., we headed back to the church for cleanup as we had a 5:30 reservation for the whole crew at a local Texas barbecue grill. (Mmm…brisket.)

Over dinner, we caught up with the other three crews to find out what jobs they worked on that day:

  • Chris Fox’s crew continued work on a single mom’s house, clearing clutter to make it (more) liveable for the woman and her disabled son.
  • Chris Harben’s crew had the most physically demanding job of the day — removing tile flooring from a flood-damaged home.
  • Will Taylor’s crew worked at a home removing walls and insulation that had been damaged in the hurricane.

Today is our last work day. Tomorrow, we are leaving the church at 6 a.m. for an 11 a.m. flight and a 2:30 p.m. arrival in Pittsburgh, followed by a bus ride back home to Erie, where I hear there’s another storm dumping snow on the Great Lakes region.

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