By Heather Cass
Publications Manager, Office of Strategic Communications, Penn State Behrend
A quick switch to remote learning this spring forced many of us to rethink the ways that we meet, collaborate, and maintain a community when we have to be physically distant. Tommy Hartung, assistant professor of digital media, arts, and technology (DIGIT), started a virtual DIGIT Lab and invited students to get together with him once a week.
“It was completely voluntary,” Hartung said. “We met up once a week to talk about ideas, and I’d demonstrate some techniques,” Hartung said. “It was a casual way to keep students thinking positively about the future. I viewed it as more of a research group than a class.”
It went so well that Hartung continued the lab over the summer, which is where DIGIT majors Zak Teyssier and Kurt Brautigam learned about an opportunity to get hands-on experience creating a video for UPMC Hamot Hospital in Erie.
“UPMC Hamot reached out to Behrend, looking for help making recruiting videos,” Hartung said.
Brautigam, who wants to work in video production and editing one day, was happy to jump on board. He and Teyssier worked with Annmarie Kutz, Otolaryngology residency program manager and medical student coordinator at UPMC Hamot, to put together a video for the hospital’s otolaryngology head and neck surgery residency.
Brautigam said it was valuable experience working for a real client.
“Annmarie provided us with the assets we needed to use (since we couldn’t do the filming ourselves due to COVID restrictions) as well as guidelines on logos, fonts, and color schemes to be used,” he said. “I learned how important it is that brands be consistent in their messaging and visuals.”
Brautigam spent most of his time working on the basic structure of the video and color correcting photo and video assets, while Teyssier worked on the audio, including the background music.
“UPMC Hamot standards required us to replace the music Zak had composed with music that was already owned by the company,” Brautigam said. “That was one thing we learned the hard way.”
After some back-and-forth between the students and their client to smooth transitions and audio, the video was posted to UPMC Hamot’s website where it will used to answer questions and provide information for doctors interested in the otolaryngology residency program.
Kutz told the students that when UPMC marketing professionals in Pittsburgh signed off on the video, they said, “It was very nicely put together and has lots of great content.”
The students hope it might lead to more projects with the hospital.
“We gained valuable experience working with UPMC Hamot on this particular project,” Teyssier said. “We hope to create more multimedia content for them in the near future.”
“We are currently talking about ways we might be able to assist them in creating content for their social media pages,” Brautigam added.
- See Zak’s portfolio: https://www.youtube.com/channel/UChUlvNbUNis1j3Z2F7Gzhlw
- See Kurt’s portfolio: https://tman82.wixsite.com/brautography