By Steve Orbanek
Marketing Communications Specialist, Penn State Behrend
In need of a midweek pick-me-up? BVZ Radio has just the thing for you.
Every Wednesday, from 11:00 a.m. to 1:00 p.m., DJs from Penn State Behrend’s student-run radio station broadcast from the stage in Bruno’s Café. They take requests during the broadcasts, which have been appropriately named “Hump Day” in honor of the day they fall on.
“This all started back on College Radio Day on October 1, 2013,” says Monique Lebrun, a junior Communication major and marketing and promotions director at BVZ Radio. “We wanted to do something to get the students to notice us.”
The first broadcast proved to be a success; by the final hour, students were requesting songs via text message and Twitter.
Housing and Food Services was pleased with the response as well. They invited BVZ Radio back to do weekly broadcasts, and Wednesdays are now one of the busiest days at Bruno’s each week.
It’s also helped with recruiting for the station.
“It’s built brand awareness,” Lebrun says. “We now have students asking us how they can get involved, which then pushes them to take the class (COMM 003: Radio Practicum).”
With finals week right around the corner, Hump Day has now ended for the semester, but it will be back again next year. There are even talks of expanding the live broadcasts to other days as well.
“We hope that BVZ Radio continues to expand. That’s what will ultimately get more students involved,” Lebrun says.