Penn State Behrend’s Class of 2024 is ready to make its mark on the world!  We’re proud of our students and all that they have learned and accomplished here at Behrend. Over the next several weeks, we will introduce you to a few of our remarkable seniors who have engaged in college life in a big way, conducted valuable research, pioneered innovations, and overcome challenges during their time at Penn State Behrend.

Today, we’d like you to meet Abby Cochran:

Major: Marketing

Minor: Project and Supply Chain Management

Hometown: Sheffield, Pennsylvania

Scholarships: I received the PNC Leadership Scholarship and the Lawrence and Olivia Held Scholarship.

On choosing Behrend: I chose Behrend because it is a beautiful campus with lots of helpful and friendly people. The opportunities available to students and the national ranking of the Black School of Business also influenced my decision.

On choosing her major: I have always been interested in how film and music artists promote their products. I took a sports and entertainment marketing course in high school that piqued my interest even more. The idea of creating messages and advertisements that appeal to the public to such a degree that they would purchase a product has always been exciting to me. I also like that marketers highlight the positive aspects of a product. It’s always better to be positive.

Her proudest accomplishment at Behrend: Being accepted into the Schreyer Honors College.

Campus Involvement: During my sophomore year at Behrend, I was a member of Lambda Sigma. Currently, I am a member of the National Society for Leadership and Success, the American Marketing Association, Schreyer Honors College, and Beta Gamma Sigma. I am also a research assistant for the Raimy Behavioral Lab in the Black School of Business.

What you might be surprised to know about her: I am a Swiftie. My favorite era is 1989. However, my favorite Taylor Swift song is “You Belong With Me.”

Beyond Taylor: I enjoy listening to a wide range of music and learning about the music production process. I’m also intrigued by how films are created and the filming process.

Advice for first-year students: I wish that I would’ve known about the What-If Report tool in LionPath when choosing my classes. Make sure to use this when scheduling to see how your completed and current courses apply toward requirements of your major and/or minors.

After her graduation in May, Abby hopes to secure a marketing position in the film, music, or fashion industries.